Real Estate Investing - Simple Tips For Beginners

Investing in real estate can be a profitable business venture, but just like anything else in life, it requires you to know what you’re doing. There are so many unknown variables and countless things that could go wrong. This is the fear that prevents most people from even owning their first property.

Real estate can be a vehicle to financial opportunity, but you have to first define your goals.

But don’t give up hope yet, with the proper preparation and education, you can dive in and earn a living from the real estate industry that have created more self-made millionaires than any other industry.

Before you get started, the first thing you need to consider is what exactly do you want to accomplish. Be sure to keep in mind the various aspects of what being a real estate investor entails.

This will require some research on your part, but it can be an excellent opportunity for you to dig up new and exciting methods for budding real estate investors.

You’ll want to choose an area that you’re very familiar with. This way, you’ll get to know the market value. Once you’re familiar with your chosen area, you’re now the expert and you’ll be able to recognize when a property really is a bargain.

This research can be accomplished with the use of online information, or you can do it in person at city hall. You’ll be checking the city records for a list of recent sales in the county. Don’t overlook the use of your local realtor. They can provide you with detailed information just from a few clicks using the MLS services.

The next things to consider is whether you’re looking for short term profits or if you want to have ongoing monthly income.

If you opt for the short term profits, your choices can be wholesaling or retailing. Wholesaling is where you find properties and then assign them to another real estate investor. This method is a great way for beginners to test the waters, because it requires very little money and none of your own credit.

Another method is called flipping. Just turn on your TV any weekend or weeknight and you’ll be sure to see several programs in which investors purchase run-down property, rehab them and then resell, hopefully, for a profit.

The other option, which includes acquiring a property for ongoing income is another attractive choice for many. If you’re able to produce a monthly passive income, this can be easily become holy grail of real estate investing. To create the desired income, you would just start acquiring properties to meet the monthly income desired.

However, being a landlord may not be all fun and games. You have to know whether you have the temperament for dealing with tenants, and it’s usually when things are not at their best.

So by deciding what type of income you’re after, you can better define your real estate investing goals. Now that you’ve clearly define your expectations, you can set a course to begin your new venture as a real estate investor.

Business Management Case Study; Franchising Industry After 9/11 and Issues of Outlet Ownership

Executive business management teams of franchising organizations had to change the way they did things after 9/11. This is because it is very important who owns your franchises and to their partners, investors and associates are. For instance in Dallas there was a franchised outlet owned by folks who were funneling money to Al Qaeda. The match in what the Franchisor thought when they were contacted by the FBI?

Unfortunately this situation is not rare, as many people who have come to the United States from other nations by franchises because in their old countries they were self-employed. Some of these people still have ties to people in their former country who are not such good apples. It is this is problematic although there are ways to protect the franchising company from this happening.

It also depends on how the UFOC of the franchisor is structured and it behooves the Franchisor to require that all partners of so much interest to be listed in the franchising agreement when it is signed. If it were a limited partnership, perhaps this might not be the case in some of the older documents, but now Franchisor’s need to pay more attention to this. It depends on their partnership agreement and the franchisors policy.

In our franchising company after 9-11 we modified our franchise agreements because we wanted to know exactly who was involved in every one of our outlets. And franchising companies must remember that not all UFOCs are equal and certainly not all those who prepare them know what they are doing. Many franchise attorneys or UFOC preparers are not equally yoked or genetically equal? So, please consider this a 2006.

The Guide To Real Estate Investing Book - A Review

Have you ever wondered if there was one resource for people interested in real estate investing, like the Guide To Real Estate Investing book? There are several of them, although none have exactly that title. I?ve read many of them, and I will give you my recommendations in this article.

When you?re looking for a comprehensive guide like the Guide To Real Estate Investing book, you need to understand that there is not one single book that will be all things to all people. Different investors will be looking for different information, depending on the type of investing they?re interested in. If you?re interested in residential income property, the Guide To Real Estate Investing book you choose will be different than if your interest is in commercial real estate or apartment complexes.

In other words, there isn?t one, definitive resource known as the Guide To Real Estate Investing book.

My experience and expertise are in residential real estate, such as single family homes and duplexes. Therefore, this discussion will focus on the Guide To Real Estate Investing book for that type of investment real estate.

Two of the best books I have read on residential income property, both of which could be seriously considered as the Guide To Real Estate Investing book, are Steve Cook?s ?Wholesaling For Quick Cash? and ?The No-Nonsense Real Estate Investor’s Kit: How You Can Double Your Income By Investing in Real Estate on a Part-Time Basis? by Thomas Lucier.

These books offer two different approaches to real estate investing, both of which are excellent. Steve Cook?s ?Wholesaling For Quick Cash? is really a full-fledged real estate investing course, giving you a complete strategic plan for breaking into the world of real estate wholesaling. It qualifies for consideration as the Guide To Real Estate Investing book because it?s a self-contained investing philosophy and plan.

Lucier?s book, ?The No-Nonsense Guide? is a book that gives you a complete, basic run-down of the important considerations when considering beginning real estate investing, as well as some complex and effective advanced strategies. This one is a sure-fire candidate for the Guide To Real Estate Investing book.

Of course, there are plenty of other excellent candidates for the Guide To Real Estate Investing book- these two are simply my favorites. If you have found a resource you think warrants consideration for the Guide To Real Estate Investing book, why not email me and let me know?

For now, check out my website, where I have tons more resources for investors, and some of the best articles and stories on real estate investing you?ll find anywhere! Hope you enjoyed this little article on the Guide To Real Estate Investing book.

Now, go make more offers!

Definition of Security: Small Business Ownership

What your key target audiences think about you can take you down in a New York minute!
Yes, that IS security when nobody can downsize you because you OWN that small business of yours! But preserving that special advantage is a never-ending job. In fact, do you know what needs to be preserved more than anything else?

Well, since they hold the future of your business in their hands, I believe that an outside group of people whose behaviors can effect your business survival more than any other, deserves your rapt attention.

What Id like you to conclude from that is, what your key target audiences think about you can take you down in a New York minute!

0 customers displeased with your product or service dont come back 0 prospects who dont know about you dont buy 0 employees who believe you dont care about them lean on their oars 0 when minority folks believe you discrimminate, you have new problems 0 and if community residents believe your business is a lousy place to work, you have hiring and retention problems.

Even though help is on the way, you cant work on everything at once, so prioritize those key audiences. That is, which external audience is of immediate concern?

The good news is that problems like those above just dont happen when you closely and regularly monitor what those key publics think about you. First, you find ways to interact with them.

Then probe what they think about you and the business. In what behaviors are they engaging? What about misunderstandings? Do you see any problems brewing?

When you take the trouble to stay in touch with those folks whose behaviors affect your business the most, youve taken an important first step towards preserving your business.

Theres a real sequence here. Once you gather those facts from monitoring your key, target audience, it becomes obvious what your problem is and, thus, the public relations goal. For example, correct that misconception about your product; or reinforce a budding perception that you deliver superior service; or correct a suspicion that you dont put women in positions of responsibility.

With your goal in-hand, how are you going to achieve it? You need a strategy which, in public relations, only comes in three flavors: create opinion (perception) where none may exist; change existing opinion, or reinforce it.

So, youve set your public relations goal AND a very doable strategy. Now, what must your message have to say to implement that strategy? It must address the fix you decided upon when you set the goal. It must be clear, specific, persuasive and, above all, believable. As you write it, remain sensitive to what you are trying to do: change somebodys perception which almost always leads to the change in behavior you really want. Does your message meet this challenge?

Many would now find themselves with a great goal, a super strategy and a first class message, and nowhere to go.

But not you. Here, you select the beasts of burden you need to carry that message to the eyes and ears of those members of your key, target audience whom you need to reach and move to action.

And that means communications tactics. There are more available to you than we have time or space to list. Among them: community briefings, seminars, special events, news releases, speeches, brochures and personal contacts.

Is your work completed? Nope, because how will you track your progress? The answer is, Round 2 of the monitoring job. Interact with members of your prime outside audience all over again, carefully evaluating what you hear. If the goal was correct a misconception, are you beginning to notice signs of that correction? Do those you talk to show, however little, a better understanding of the facts of the matter as represented in your message?

Whats the bottom line? Behaviors, of course.

When your messages and communications tactics combine to alter a questionable perception held by members of your key, target audience, certain behaviors will soon follow. Among them, favorable mentions in the media and in individual speeches and lectures; increased patronage for your business; corrected perceptions by influential members of that important group of people, and many other similar signs that your message and your communications tactics have, indeed, drawn blood.

Happily, what that adds up to is a successful public relations effort.

end

Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com

About the Author

Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com

Real Estate Investing - Three Ways To Make More

Are you considering Real estate investing just to make that extra profit? There are many who believe that investing in real estate is a great source to make money. You can do real estate investing by buying houses and reselling them at a profit. Buying a house is probably the most expensive investment you can make in your life. Thus each sale you make selling your real estate, generates more profit potential for this reason.

Three ways to make money investing in Real Estate

1. Fixing and Flipping Houses:

Fixing and flipping houses is one of the most popular ways to make money in real estate investing. The concept of fixing and flipping houses is simple all you have to do is find a home that needs repair and maintenance. You go in and do all the repairs that are necessary and then put your home on the retail market. Don’t be surprised to make a profit, which is as high as $25,000 just on a single transaction.

2. Fix, hold and sell later:

You can also make money on real estate investing by buying a rundown property and doing all the repairs and maintenance that are necessary to bring the property up to the standard. Once this is done you can rent the home on a lease-option basis.

3. Flipping Houses:

If you do not want to spend on repairs yourself then this type of method will be suitable for you. All you need is some knowledge of home prices and also home up gradation cost. You need to find properties and resell them to other investors on an as-is-basis. Compared to the above two methods this method will not help you to make more profit per transaction as you’ll have to sell at a below- market price to the next investor.

Real Estate investing has been an effective way of making profit for centuries. You can continue to make profit by fixing and reselling homes as long as you are good at bargains and know your market well.

Copyright ? 2006 Joel Teo. All rights reserved.

About the Author

Joel Teo writes on arizona estate goodyear investment real . Learn more about Property Investment by signing up for his free Property Investment Ezine

The Fundamentals of Real Estate Investing

If you have decided to begin a career in real estate investing, you will need to start out with the basics before you begin investing your money. The fact is that understanding the fundamentals of real estate investing is crucial for you to become a success. The following information will help you to understand what you need to do to become successful.

Why You Want To Invest

Generally speaking, there are only three reasons to invest in property. The first is to get cash immediately. This can be done a couple of different ways. This is done by purchasing a property at a low price then selling immediately at a higher price, otherwise called flipping properties.

The second reason to get involved in real estate investing is to get cash monthly. This can be done by generating a positive cash flow from the rentals you’ve purchased as an investment. Of course, the third reason is to get cash at a later date.

These properties are kept for a time until they appreciate in value and then they are sold. It is kind of like having cash in the bank that you can not touch. Understanding why you want to invest in property is one of the fundamentals of real estate investing that you must know before you begin the process.

The Buying and Selling Process

In order to be successful in your investing, you must first understand how the buying and selling process works. You need to understand what steps to go through before you close on a property. This includes learning about the purchases and sale agreement, contingencies, cash flow statement, and, of course, how to negotiate as both a buyer and a seller. These things are the fundamentals of real estate investing and must be understood before you begin.

Understand The Market

Understanding how to research the real estate market is also the key to your success. Knowing where to go, such as the local registry of deeds and town office, to research the history of the property can make or break you in this business.

If you do not have the history of the property, as well as information on how properties are selling in your particular area, you may find that you are lacking the fundamentals of real estate investing and find yourself on the losing end.

Your Financing Options

One of the most important things to learn is what your financing options are when investing in property. If you plan to finance your property investments, you will need to understand the terms and conditions of your loan. Without this knowledge, you may end up not making as much money as you could with your investment.

When you set out to learn the fundamentals of real estate investing, you will find that there is no one particular “right way” to begin investing in property. There are many different methods to use and some will bring you success while others will cause you to lose money.

However, if you can learn the fundamentals of real estate investing, you will find that you are successful with your investments far more often than not. You will find there are many property classes on the buying and selling process, financing, and negotiating online, as well as held by local financial institutions. Take advantage of the classes around you and you might be surprised in your success.

Is Business Ownership In Your Future?

Is Business Ownership In Your Future? Submitted By: Tim Knox

T he last time we met I told you about the U.S. Department of Labor?s prediction that within the next ten to fifteen years fifty percent of the American workforce will consist of home workers, independent contractors, consultants, telecommuters, freelancers, and of course, entrepreneurs. Think about that for a moment, especially if you are a diehard nine-to-fiver who can?t imagine yourself leaving the comfort of a regular job to try something different. The workplace of the future is either going to be an exciting or dreadful place, and it?s up to you which side of the coin you fall on. You see, what the Labor Department doesn?t say, but I believe to be true, is that those who find themselves earning a living in non-traditional careers will do so for one of two reasons: they either freely chose to throw off the shackles of the traditional nine-to-five or they were forced to do so because they were casualties of the future?s changing work models. Layoffs, downsizing, outsourcing, work force reduction, and position elimination: all very nice politically-correct terms that mean one thing: you had better be open to changing the way you think about work because, my brothers and sisters, the times they are a? changing. The point of our discussion last time focused on those of you who may one day choose the entrepreneurial path. There is a process for going from worker bee to entrepreneur wannabe and it begins with a healthy dose of self-assessment (look inward to determine if you have what it takes to be an entrepreneur) followed by the determination of what kind of business best suits your situation and personality, how you will fund the business, and the writing of a solid business plan. Now let?s talk about the nuts and bolts of the process: finding a location, lining up vendors, hiring and managing employees, dealing with customers, creating a marketing strategy … hmm, this could turn into a very long column. Let me see if I can abbreviate the process in four paragraphs or less. If your business will be a brick and mortar, nothing is as important as location. What might be a great location for a shoe store might be a horrible location for a donut shop. What may appear to be a busy location in the morning might be a ghost town in the afternoon. You should rely on experts for this important piece of the process. Work with a commercial realtor or business broker to find a location that meets your specific needs. Next, if yours will be a product-driven business, your success could hinge on the quality, price, and availability of the products you sell. You must establish strong relationships with reliable vendors who can provide an ample supply of the products your customers demand. Always be cultivating relationships with new vendors. Never rely on a single source for products because sources have a tendency to dry up over time. Next comes the hiring and managing of employees. Like your location and product, employees can make or break your business. Knowledgeable employees who know the value of - and deliver - exceptional customer service are like nuggets of gold. Unfortunately, they are also as hard to find. Don?t hire your wife?s brother or your best friend?s son. It?s easier to find a new best friend than a new customer. Hire based on experience and expertise and train every employee well. Set expectations high and most important of all, lead by example, not by the book. Finally, the big question: if you build it will they come? Afraid not, my new entrepreneur friend. You must have a killer marketing plan that will bring the world - or at least your piece of the world - to your door. You can have the best product in the world, but if you don?t tell anyone about it, you won?t sell a thing. Creating a killer marketing plan really isn?t that hard. Just ask yourself questions like: who is my target customer and what is the best way to reach them? What can I do to stand out from the crowd? What can I do differently? How can I get noticed? And how can I do that without spending an arm and leg on advertising? Two great books on this topic are Purple Cow by Seth Godin and There?s A Customer Born Every Minute: P.T. Barnum?s Secrets To Business Success by Joe Vitale. Of course there?s far more to going from employee to entrepreneur than I can cover here in just a couple of columns, which is why I wrote a book on the topic called Everything I Know About Business I Learned From My Mama. Shameless self-promotion aside, I hope this will help you decide if future entrepreneurship is for you. No matter what path you choose remember this: the workplace is changing. You must be prepared and willing to change with it or you?ll end up a statistic on another government list, this one stamped: Unemployed. About the Author: Tim Knox Entrepreneur, Radio Host “Check Out Tim’s New Radio Show!” http://www.timknoxshow.com Preorder Tim?s New Book: Everything I Know About Business I Learned From My Mama http://www.timknox.com/amazon/ #BREAK# Tags: American Workforce, Business/Network Marketing, Department Of Labor, Earning A Living, Entrepreneurial Path, Independent Contractors, Labor Department, Layoffs, Marketing Strategy, Nuts And Bolts, Self Assessment, Shackles, Tim Knox, Traditional Careers, U S Department, U S Department Of Labor, Wannabe, What It Takes To Be An Entrepreneur, Work Models, Worker Bee THE TRUTH ABOUT REAL ESTATE INVESTINGIS IT RIGHT FOR YOU? February 17, 2011 by Kenny Santos   Filed under Real Estate Investing Leave a Comment D.You have probably been hearing, seeing and reading that real estate investing is the best thing since sliced bread. There are many late night cable television infomercials spewing out sales pitches for courses that teach you how to buy residential real estate no money down or for next to nothing. Furthermore, polished pitch men on the advertisement emphasize that it is so easy that anybody can do it. They smugly show you that it is simple as they pencil out on the back of a napkin how you will supposedly make a fortune in real estate. Then these real estate investment course promoters show actual interviews of people who have reportedly made gobs of money with the course system. Although it is true that fortunes can be made in real estate it is actually more likely that it will be the guru owner of the real estate course than you! The reason is that real estate investing is a lot harder than most people realize. When you buy, rent, and sell real estate as opposed to stocks you are dealing directly with people and there is not organized exchange to keep things standardized. Dont forget that courts see it as their duty to protect the shelter of families even if they are non paying renters who are total deadbeats. Another problem is that many contractors who do odd fix up jobs for real estate rehabbers are drifters with as many personal and financial problems as bad tenants. They damage houses and are down the street as soon as they get a little cash out of the hapless real estate investor. It also takes many years to learn how to properly assess value in a town or neighborhood and get the required experience in real estate closings to not have the big profits you initially think you see in a deal leak out. The key point is that real estate investing is a business. Like any other business it requires constant dedication and education. If you work full time it means losing your free time to your rentals and rehabs. If a property doesnt sell or if the tenant doesnt pay you will have to lose part of your salary to cover the mortgage. You should enjoy your regular full time job because you selected it. If you prefer cookouts and trips to the beach over collecting rent and repairing your residential real estate investment then the stock market is a better place for you. If you are interested in real estate investing I have a list of reliable real estate investing courses as well on my website! About the author: ABOUT THE AUTHOR: Dr. Scott Brown, Ph.D., a.k.a. The Wallet Doctor, is a successful futures trader, real estate investor, and stock investor. Dr. Brown holds a Ph.D. in finance from the University of South Carolina and a Master in International Management from the prestigious American Graduate School of International Business a.k.a. Thunderbird. His 1998 articles in Technical Analysis of Stocks and Commodities were prophetic in predicting an impending stock market crash. He has helped many people become profitable investors teaching them to look out over many years to spot stocks that are low and primed for rise in the new bull market. His second article met with approval by Dr. Bob Shiller of Yale University. Dr. Shiller is the economist that Alan Greenspan most highly regards who coined the term Irrational Exuberance. In 1998 he was shouting out to the world to get out of the stock market but now he is shouting to everyone that it is time to get in! The Wallet Doctor is not only sought after for investment advice and coaching in stock investing but also in futures trading and real estate investing. He also teaches investing in Spanish and Portuguese. For more information visit Dr. Browns site at www.BonanzaBase.comor sign up for his investment tips at www.WalletDoctor.com IRRESPONSIBLE LENDING FROM THE CREDIT INDUSTRYMatthew ParkinsonWHY WONT THE GOVERNMENT STOP IRRESPONSIBLE LENDING FROM THE CREDIT INDUSTRY? It is not uncommon for credit card companies to offer credit limits of 10,000, 15,000 or even as much as 25,000 allowing you to effectively walk into a car dealership and buy a brand new car by signing on the dotted line and then driving away! To whom do they offer these limits? Anyone earning more then 100,000 per year? Company Directors? Solicitors? Members of Parliament? No. They are offering these limits to retired widows, low-income families and single parents working 16 hours per week. People who have no ability whatsoever to repay such huge sums of money. Hard to believe isnt it? But Payplan, a free debt management company who deals with thousands of individuals with debt problems each week, have come across many unbelievable cases of irresponsible lending over the last few years and the problem appears to be getting worse. There are now more than 300 different credit cards on offer in the UK all competing for your business. They will use attractive offers to get you to sign up, such as cash back, 0% interest on balance transfers and purchases, loyalty points etc All designed to make you spend more on your cards so that you then pay them interest out of your hard-earned cash. These offers are often deliberately confusing and complex in the hope that customers will fall foul and not qualify, resulting in interest being charged. Britain’s personal debt is increasing by 1 million every four minutes. Gone are the days where borrowing money involved making an appointment with your bank manager and turning up in your best Sunday suit to make a good impression then politely explaining why you needed the money. But it isnt just the new credit card companies that are doing this the high street banks are guilty of overloading their customers with credit facilities too. The former Big 5 Banks are probably most guilty of this; once a customer runs up a large overdraft they are quick to offer a consolidation loan, which may also incorporate any credit card debts. While this seems like a good financial move, many customers find that the interest rates charged by the banks are extremely high and the temptation of overdrafts and credit cards still remain. Should the credit cards, store cards, catalogues and overdrafts start to creep up once again, the banks may intervene a second time and allow a large unsecured personal loan of up to 25,000 to clear some or all of the debts. This only causes further problems and does not allow the customers a realistic opportunity to resolve the problems they really need budgeting advice, and LESS credit facilities. Once these large loans have been taken then it means that all the customers eggs are in one basket this stops the customer from seeking professional help as there is only one creditor to negotiate with and they will require all the monthly surplus. SO WHY DO THE BANKS LEND SUCH HUGE SUMS WITHOUT ENSURING THAT CUSTOMERS CAN REPAY? We can only speculate but there could be several reasons: 1. Banks and credit card companies could take insurance against the risk that their customers become insolvent. Credit insurance premiums generally cost between 0.3 - 0.7% of annual turnover a small price to pay for a guarantee against irresponsible lending! 2. It may be that companies have calculated just how much extra interest can be earned from customers if they provide them with such high credit limits. By overcommiting customers they know that extra interest and charges will be added. 3. In light of recent comments from HSBC and Barclays who have been blaming bad debtors for their drop in share price it could simply be a diversionary tactic! WHY WONT THE GOVERNMENT INTERVENE? The wheels are in motion to make creditors more accountable for irresponsible lending, (Lloyds TSB have been in trouble recently for unsecured lending of up to 100,000!) but there is little rush from Gordon Browns Office as the UKs economy continues to hit growth projections aided by massive consumer spending. Household final consumption expenditure is the largest single component of the expenditure measure of GDP, accounting for about 50% of spending. In other words, the more money spent by the UK population, the higher the GDP (Gross Domestic Product) and this means more money is pumped into the economy. If you feel that you have lost control of your credit card and loan repayments or that you have borrowed more than you can pay back, then give Payplan a quick call on 0800 716 239 or visit the website for further details www.payplan.com Payplan are a free debt advice agency, who are able to provide a personal solution to anyone experiencing debt problems. About the author: I have been working as a Debt Advisor in the UK for the last 5 years, assisting families who have been overwhelmed with debt. Tags: Bad Tenants, Best Thing Since Sliced Bread, Cable Television, Deadbeats, Fortunes, Free Time, Gobs, Key Point, Night Cable, Promoters, Real Estate Closings, Real Estate Investing, Real Estate Investment, Real Estate Investment Course, Real Estate Investor, Rehabbers, Rehabs, Residential Real Estate, Sales Pitches, Television Infomercials Definition of Security: Small Business Ownership February 16, 2011 by Kenny Santos   Filed under Business/Network Marketing Leave a Comment What your key target audiences think about you can take you down in a New York minute! Yes, that IS security when nobody can downsize you because you OWN that small business of yours! But preserving that special advantage is a never-ending job. In fact, do you know what needs to be preserved more than anything else? Well, since they hold the future of your business in their hands, I believe that an outside group of people whose behaviors can effect your business survival more than any other, deserves your rapt attention. What Id like you to conclude from that is, what your key target audiences think about you can take you down in a New York minute! 0 customers displeased with your product or service dont come back 0 prospects who dont know about you dont buy 0 employees who believe you dont care about them lean on their oars 0 when minority folks believe you discrimminate, you have new problems 0 and if community residents believe your business is a lousy place to work, you have hiring and retention problems. Even though help is on the way, you cant work on everything at once, so prioritize those key audiences. That is, which external audience is of immediate concern? The good news is that problems like those above just dont happen when you closely and regularly monitor what those key publics think about you. First, you find ways to interact with them. Then probe what they think about you and the business. In what behaviors are they engaging? What about misunderstandings? Do you see any problems brewing? When you take the trouble to stay in touch with those folks whose behaviors affect your business the most, youve taken an important first step towards preserving your business. Theres a real sequence here. Once you gather those facts from monitoring your key, target audience, it becomes obvious what your problem is and, thus, the public relations goal. For example, correct that misconception about your product; or reinforce a budding perception that you deliver superior service; or correct a suspicion that you dont put women in positions of responsibility. With your goal in-hand, how are you going to achieve it? You need a strategy which, in public relations, only comes in three flavors: create opinion (perception) where none may exist; change existing opinion, or reinforce it. So, youve set your public relations goal AND a very doable strategy. Now, what must your message have to say to implement that strategy? It must address the fix you decided upon when you set the goal. It must be clear, specific, persuasive and, above all, believable. As you write it, remain sensitive to what you are trying to do: change somebodys perception which almost always leads to the change in behavior you really want. Does your message meet this challenge? Many would now find themselves with a great goal, a super strategy and a first class message, and nowhere to go. But not you. Here, you select the beasts of burden you need to carry that message to the eyes and ears of those members of your key, target audience whom you need to reach and move to action. And that means communications tactics. There are more available to you than we have time or space to list. Among them: community briefings, seminars, special events, news releases, speeches, brochures and personal contacts. Is your work completed? Nope, because how will you track your progress? The answer is, Round 2 of the monitoring job. Interact with members of your prime outside audience all over again, carefully evaluating what you hear. If the goal was correct a misconception, are you beginning to notice signs of that correction? Do those you talk to show, however little, a better understanding of the facts of the matter as represented in your message? Whats the bottom line? Behaviors, of course. When your messages and communications tactics combine to alter a questionable perception held by members of your key, target audience, certain behaviors will soon follow. Among them, favorable mentions in the media and in individual speeches and lectures; increased patronage for your business; corrected perceptions by influential members of that important group of people, and many other similar signs that your message and your communications tactics have, indeed, drawn blood. Happily, what that adds up to is a successful public relations effort. end Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com About the Author Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com Tags: Business Survival, Community Residents, External Audience, Help Is On The Way, Job, Lousy Place, Misconception, Misunderstandings, New York Minute, Oars, Prospects, Public Relations, Rapt Attention, Retention Problems, Small Business Ownership, Target Audience, Target Audiences Real Estate Investing: Protecting Your Assets February 15, 2011 by Kenny Santos   Filed under Real Estate Investing Leave a Comment Real estate investing can provide you with positive cash flows, tax benefits and the satisfaction of having impacted your life positively. Just like in any other business, in real estate investments too, there are intricacies that are personal to it, and can cause negative impacts if ignored. Many first time real estate investors make the mistake of investing their hard earned money without understanding, and thereby risking their investments. There is a need in real estate investing of protecting your assets. Avoiding the Errors: It depends on why you are investing in a particular property. Do you intend to hold it for a long period, or do you intend to turn it around for selling at the earliest? Let us look at some of the errors that certain investors make, which you need to avoid to protect your assets, and ensure excellent returns on your investments. Check the Property: Do not get sucked into the excitement of investing in a real estate property. There are rampant claims of high return on investment in the real estate business. Check the condition of the property, and how much modifications, renovations, etc will be required. Ensure you have a right real estate agent who will not overlook all the seemingly insignificant but important details. Inspect Thoroughly: Have a professional inspector thoroughly check the property. You need to exercise sound business judgment, as you are ready to invest your hard earned money. If it is a rental property, check with the tenants regarding pest problems, structural damage or any reoccurring problems. Check All Documents: Documents involved in a property can be overwhelming: building permits; zoning laws; rental and lease applications (in case of rental property); underlying loan documents; CC&Rs (covenants, conditions and restrictions); by-laws; title policies; inspection reports; purchase contracts; insurance; the list is never ending. Cash Flow: If your real estate investing is in a rental property, you intend to hold on to the property for a longer period, as much as 15 to 20 years. You will need to ensure cash flow to take care of your property, vis-?-vis the property?s maintenance, repairs, improvements, etc. There will be times when your rental property will be vacant and not earning you a rental. You still need to have cash for the upkeep of your property. Short Duration Investing: If you plan to invest in a real estate property for a shorter duration, you may not feel the need to invest heavily on improvements etc. Sometimes, short duration investing could be risky, as the property may lose in value. Generally, property prices appreciate over longer periods. To help you in real estate investing, there are professionals available, online as well as offline, who can guide you in protecting your assets. Alexander Gordon is a writer for http://www.smallbusinessconsulting.com - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business. Business Owners all across the country are joining “The Community of Small Business Owners? to receive and provide strategies, insight, tips, support and more on starting, managing, growing, and selling their businesses. As a member, you will have access to true Millionaire Business Owners who will provide strategies and tips from their real-life experiences. Tags: Business Check, Covenants Conditions And Restrictions, Estate Business, Hard Earned Money, Intricacies, Lease Applications, Loan Documents, Pest Problems, Professional Inspector, Protecting Your Assets, Purchase Contracts, Real Estate Agent, Real Estate Investing, Real Estate Investments, Real Estate Investors, Rental Property, Return On Investment, Sound Business Judgment, Title Policies, Zoning Laws Next Page » eNews & Updates Sign up to receive breaking news as well as receive other site updates! 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