3 Lies That MLM Presenters Believe
Have you ever heard this?
He who holds the marker make the most money.
You’ve probably figured out that “he who holds the marker” means the guy (or girl) that is doing the presentation. Many network marketers don’t present (or they don’t present well) because of these 3 Lies that presenters tell themselves.
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Lie #1 – I Need Better tools and equipment before I present
Many network marketers want to be presenters but they think better tools so they can present effectively. It doesn’t matter if you are doing a one on one presentation, a group presentation or even a video, you don’t need special equipment to start. You don’t need need a power point. You can do a napkin presentation on a pad of paper. You can do a group presentation with a white board. I’ve even seen someone do a spontaneous presentation after a conversation while camping by drawing in the dirt with a stick! Even if you are making a video you don’t need a fancy camera. You can use the camera on your phone. I’ve done hundreds of videos to promote my business and they bring in leads on a daily basis and none of them have been done with a fancy camera.
Having better equipment won’t make you a better presenter.
Lie #2 – My Content Is All That Matters
Your content is important but if you don’t know how to deliver it, you’ll have a boring presentation. More important than content is your ability to connect with the audience. If you can connect with them and make them think, they are more likely to listen to your presentation. I’ve been to a lot of boring lectures that were given by the Dr. who formulated our company product and it sucked all of the energy out of the room. I’m sure his content was good but most of the audience didn’t even listen.
Find a way to engage with your audience. Watch other presenters and copy how they interact with their audience. Make it your own and you’ll be able to do the same. This is a business of duplication, if you make yourself look to smart then you won’t be able to relate with your audience.
One of the presenters in a past company I was in really understood that it’s about relateability and as a result he had a very high closing ratio compared to other “polished” presenters. He was willing to put his ego aside and become more relateable by sometimes stumbling over his words and even dropping his marker. I’m sure that many people looking at the presentation thought, “If this guy can do it, then I’m sure that I can do it.”
If you want to see the 3rd Lie (and this is especially important for those that think they need to be perfect at presenting), then watch the video.
If you aren’t presenting or making videos then it’s time to start. It will make you more success, give you more confidence and make you look like an authority in your business.
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