Warm Market Prospecting
One of the first things that you are told to do when you join this profession of Network Marketing is to make a list and talk to your friends and family. However many people don’t want to do that. It’s called network marketing, it’s not called outside sales. The whole idea behind network marketing is to build a business with your network.
If you want to know how to talk to your warm market in way that makes them chase you, instead of nagging them then get the free audio download of “Network Marketing Questions That Work.” It will really turn the tables and they will be attracted to you and want to know more details about your business. http://kennysantos.com/rqtw/
Right now there is talk on social media that is putting down the idea of talking to your friends and family. That you should stop nagging them and bothering them and that you should do “attraction marketing” instead.
This is where I disagree. You shouldn’t do “attraction marketing” instead of warm market or cold market prospecting, you should do it IN ADDITION to warm market prospecting and cold market prospecting.
If you feel like warm market prospecting is bugging them or nagging them, then you have been trained incorrectly.
This blog post will really show you how to find out if your prospect is interested. When you are warm market prospecting, it should seem like a simple question. Just like you are inviting them to a movie or party.
“Are you at all open to a side project that doesn’t interfere with what you are already doing.”
(some people recognize this as the Ray Higdon prospecting question)
“Would you be at all open to making any extra money outside of being a mechanic (or what ever their job may be)?
That’s it! Asking them a question like that shouldn’t feel like nagging to you or to them.
Warm market prospecting starts to look and smell like nagging when we try to convince them after they say no. The best way to stop nagging your prospect is to not be addicted to the outcome.
Our job is to collect a decision.
It is to find open minded people. Not to try to convince close minded people. If your prospect isn’t interested then leave them alone and if you do it properly it doesn’t have to be “weird”
Imagine if I was inviting a friend to see the new Star Wars: The Force Awakens movie.
Me: Do want to go see the new Star Wars movie?
Them: No, I`m more into comedies not sci fi.
Now, it would not be weird if I dropped it and said,
“Cool, if you change your mind let me know”
It doesn’t feel like nagging or bugging them.
But what if I said,
“Why not? It`s supposed to be really cool with some special effects and bunch of people have seen it. It`s blowing up box office records… blah blah blah…”
Kind of silly isn`t it?
If they don’t want to see the new Star Wars movie, then they probably aren’t someone that you want to go with anyway. You want to go with a friend that actually wants to go and you’ll have a better time.
Let’s take the same example with warm market prospecting:
Me: Are you at all open to a side project if it didn’t interfere with what you are already doing?
Them: No thanks.
Now, I could just accept their answer and say,
“Cool, if you change your mind, let me know.”
But if what if I said:
“Why not? It’s ground floor, with a break through product and an awesome comp plan (blah blah blah, hype hype hype and more words they probably aren’t listening to.)”
That sounds like nagging doesn’t it?
If they aren’t open to the idea of entrepreneurship or network marketing, then they probably aren’t someone that you want on your team anyway. It would be worst if you did convince them to join and they would be left behind. A prospect will never join your team if they think they will be left behind. Instead, accept their answer and go recruit a friend IS more open minded. You’ll both have great time growing the business.
The Stigma of Network Marketing
It’s the nagging, begging and bothering that makes network marketing look unprofessional. There is a stigma associated with our profession just like there is a stigma associated with telemarketers, used car salesmen, politicians and lawyers but it doesn’t have to be that way.
We can get recognized as professionals if we ALL star acting professional.
When you are warm market prospecting, just collect the answer.
We are not here to convince closed minds. We are here to find the open minds. If your warm market prospect isn’t open to the idea, then talk to someone else who is.
Create a great day!
Ever have a conversation with a friend and the opportunity seemed right to prospect them but you didn’t know what to say? Don’t let that happen again. Get the free audio download of “Network Marketing Questions That Work.” You’ll be able to steer the conversation and get the right prospects to chase you and WANT to know more details about your business.