You never get a second chance at making a first impression.
Your initial outreach to people who subscribe to your email marketing campaign is no exception. The opportunity knocks once in an inbox. If you don’t hit your first email to new subscribers out of the park, it’s likely the “unsubscribe” graveyard for you.
There’s no one-size-fits-all way to guarantee that your email list subscribers will stick around long after opting in, but there are a few smart steps you can take. Instead of the lazy, generic “Thanks for subscribing. Here, have this coupon.” approach. You have dig deeper.
For a step-by-step walkthrough of best practices for that all-important welcome email, check out the insightful infographic care below.