Orginal post by Lena Bjorna:
Do you ever get disappointed with your MLM downline? People who say they’re going to do something but then they don’t follow through?
Reps who suddenly go MIA after you’ve invested a lot of time and energy in them? People who seem to have a lot of potential but who just aren’t coachable?
Your Responsibility To Your MLM Downline
As I was sitting here earlier today browsing a particular online community for network marketers, I saw a lot of familiar faces from back in 2008-2009 when I first joined (I’m still a member by the way)…some of whom even ended up joining my own MLM downline.
It was almost like flipping through the pages of an old year book. And I found myself wondering – just like one might wonder when going through a year book – what happened to all those people.
They just kind of disappeared.
Going from one profile to the next I noticed that the last time the particular community member had posted anything on the site was “3 years ago”, “2 years ago”, “49 weeks ago’.
I then clicked on some of their website links… As anticipated I got plenty error message. The domains were expired. It was clear that they were not in business anymore.
I was suddenly struck by an overwhelming sense of sadness. Like I said, some of these men and women were at one time or another reps in my MLM downline. I talked to them. I coached them. I sat next to them at events.
I believed in them. I wanted them to succeed.
I probably wanted them to succeed more than they wanted it for themselves.
And I think that’s exactly what the problem was…
Network Marketing And The “People Problem”
In network marketing we often talk about “the people problem”…the very real issue we face as leaders building a team:
Most people are not cut out to be entrepreneurs and have no business being in business. And yet they are. And they ended up on our teams, in our MLM downline. Go figure.
I’m sure you’ve heard the saying, “you can lead a horse to water but you can’t make it drink”.
Well, there’s a lot of truth to this adage – and it most certainly holds true when applied to your MLM downline.
Diamonds And Vampires In Your MLM Downline
I remember when I was new to network marketing and my upline said to me, “Lena, you’re a diamond. Just be careful so you don’t expect everyone else to be like you because then you will only be disappointed.”
Well, I WAS disappointed. Because for the life of me I couldn’t understand why my new MLM downline members didn’t do anything, why they didn’t have the same work ethic as me!
Maye you’ve experienced the same. Maybe you’re experiencing it right now. If so, I want to caution you. Be careful not to become emotionally attached.
And watch out for vampires of your time. Let your MLM downline earn it before you spend one-on-one time with them. Your time should be spent not where it is needed but where it is deserved. Big difference.
All You Gotta Do Is Throw The Ball
One thing I started doing with my reps early on, which was very helpful, was that I gave them tasks. Only if and when the tasks was completed would I give them of my time.
It was sort of like throwing a ball back and forth. I’d give them some home work, and they’d report back to me that the task was completed. I’d give them another assignment and we’d talk again.
Like that, the ball would go back and forth.
But if the ball was in their court and wasn’t thrown back, it would stop right there. No conversation would take place unless and until the task was completed. It was always effort for effort.
And this is also why I lost contact with many of the people in my MLM downline – the people whose profiles I now stumbled upon in the particular online community: They never threw the ball back.
They never did what they were supposed to do. They never took action.
And I was busy assisting those that did.
Focusing On The Right People On Your Team
You simply can’t go around worrying about the people in your MLM downline, letting their personal dramas keep you awake at night.
I’ll admit that at times it has been hard for me not to as I really care about each and every person I bring in to my team. But one thing I have learned is that you have to keep a distance emotionally, otherwise you’ll become completely exhausted.
Because you’re dealing with so many people all the time…and your team just gets bigger and bigger and bigger. And you’re still only ONE person.
Remember, you want your MLM downline to become independent – not dependent on you. That doesn’t serve them AT ALL. And you really have to look out for yourself too. If you spread yourself too thin, you will NOT be an effective leader.
You Go…Then Let Them Follow
The good news is that it all becomes easier with experience and as you grow thicker skin. It becomes easier not to be emotionally attached. And it gets easier to determine who is deserving of your time and who isn’t.
Remember, your task as the leader of your team is one thing and one thing only…namely to lead. That’s it.
Lead by showing the way. And rather than leading the horse to the water, try this: You go to the water to drink first, setting the example, and then let whoever wants to follow, follow…