Network Marketing Business
University students are great people to target in your business.
They are usually hungry for success and have a large network of people to talk to.
If you have a product that will really resonate with students like ( but not limited to) an energy drink, or coffee or a meal replacement shake then it makes sense to reach out to some students. If they are going to be using a product like yours anyway, then (if they are open minded,) they might as well get some free product or make some extra money by referring it to their peers.
But how do you go about recruiting a big team of university students?
You can do some marketing on the school campus. You can put postings on bulletin boards or leave flyers around. You can also decide to prospect some random students on campus but if you want to really work smart then I suggest talking to centers of influence.
Centers Of Influence
Look for the “big man on campus” or someone that is otherwise influential among their peers. Go to the leaders of student groups. Ever university has a bunch of student groups from the Mixed Martial Arts Club to Greek Society to the Outdoors Club. Students like this are good targets for recruiting for 2 reasons.
-They are more open minded.
-If they do join, they are more likely to build their business quicker because of their influence.
A good place to find these clubs and their leaders is the University website.
Find out where the clubs meet and show up about 5 – 10 minutes before the meeting starts and ask for the leader by name. It’s important that you first approach them when you are both in a hurry so they don’t have time to ask you questions. That’s why you show up shortly before their meeting.
What should you say?
When you find him or her, find out if they are open by saying something like this:
“You are Bob right? Perfect, I only have couple of moments and then I have to get going but I wanted to connect with you real quick before you get this meeting started. I’m expanding an awesome energy drink (or whatever your product is) in this area and it’s perfect for students. I heard that you are one of the people to talk to to get the word out. I have an idea that I think we could both benefit from. Are you open to discussing this over a quick cup of coffee sometime?”
You could say something like that or use one of the “Recruiting Questions That Work” from free audio download that I have here.
Once you get your first leader and they start growing their business, then it will be easier to approach the next person. You could approach them and recruit them yourself or you could allow your new leader to do the approaching. You can always leverage the results you got from the first group when you approach the second group.
Do the same thing, find out when the meeting is and approach the leader of that group about 5- 10 minutes before they are getting started and say something like this:
“You are Jane right? Perfect, I only have couple of moments and then I have to get going but I wanted to connect with you real quick before you get this meeting started. I’m expanding an awesome energy drink (or whatever your product is) in this area and it’s perfect for students. I heard that you are one of the people to talk to to get the word out. I shared the concept with Bob from The Asian Society (or what ever the name of the first club is) and it’s really taking off. I have an idea that I think we could both benefit from. Are you open to discussing this over a quick cup of coffee sometime?”
Recruiting students into your business can be fun and it can be a great recurring source of leads simply because every year there is a new batch of students that are joining the groups that are already part of your business.
Pretty cool right?
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