I learned something during the Ray Higdon Video Challenge.
Less is more.
This applies to teaching, training, inviting, prospecting, presenting… everything.
KISS – Keep It Simple Sweetheart. I’ve heard this concept before but it really sunk in while I was doing this challenge.
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Part of the challenge was to create 2 min videos while providing good content. I didn’t think that I could be concise. But I was able to and in the process I learned that life gets a lot easier if you are open to being concise. You can apply this to your business. Give your prospect just enough to get them interested and the go from there.
If you say everything, you often confuse the prospect.
Don’t confuse the prospect, give them value!