They sabotage their business by giving their friends and family discounts.
“If I give it to them for wholesale then maybe they’ll fall in love with the product and give me referrals or join the business and keep buying month after month”
Your customers will appreciate your product/service more if they pay for it.
You may have heard of the story about Joshua Bell who went incognito and played violin in the subway.
In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.
No one knew this but the violinist was Joshua Bell, one of the best musicians in the world. He played one of the most intricate pieces ever written with a violin worth 3.5 million dollars.
Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston and the seats average $100.
Read more about it here: http://urbanlegends.about.com/od/music/a/violinist_metro.htm
The people that got see him for free didn’t enjoy his music.
The people that paid for it did.
Don’t let that happen to your product or service. If you don’t charge them enough for it, they won’t enjoy it.
Now, what if they do like your product/service?
How are they going to feel if you raise the price?
They won’t tolerate it so don’t give them a discount in the first place.
People that give their friends/family discounts end up going out of business and if their friends/family still want to buy, they will end up purchasing from someone who is still in business.
Is your product worth the retail price?
If you don’t think that it is, then you need to join another MLM.
Don’t do something silly buy saying, “Well, it cost $100 but if you become a distributor, you can buy for wholesale only $80.”
That might help you volumes for a month but that it. Let them pay retail and if they want to become a distributor and build a business then they can pay wholesale.
You started a business because you wanted to make money.
It’s ok to charge your friends/family full price if your product is worth it.
Create a great day!
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