“Save Your Spot!”
Have you ever heard someone say that?
It’s not the best way to build an network marketing business. Let me explain.
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I have friend in the profession and every 3-6 months for about 2 and 1/2 years he would call me about a new business that he was excited about.
He would often say, “All you have to do is save your spot. Lock in your position now, and I’ll build your business for you.”
A couple of times, I listened to him. I would pay the starter kit (didn’t get product, just got the starter kit) and continue on with my life. Within a week, he would call me up and say, “Hey! Login and check out your back office! You’ve got people on your team!” He wasn’t lying, there were people on my team. Sometimes there were a lot of them. He would tell me, “You should start building now. Tell people to save there spot too!” Sometimes, I did. I would tell people, “Save your spot! Just pay for the starter kit, you don’t need to get any product. Just lock in your position.”
No product. That should have been a red flag to me.
After about a month, I would log into my back office to check my business. I had a bunch of people on my team. The trouble was, I had zero business volume. None! Everyone was just like me. They were saving their spot but they weren’t buying product so there wasn’t any business volume. A week to amonth after that, most people had already quit. It wasn’t a big step for them, most of them weren’t expecting to work anyway, they were just doing what they were told. They were saving their spot.
A couple months later, the same friend would call me about another business he was excited about and told me to, “Save my spot.”
Telling people to save their spot is not a good way to recruit people. It doesn’t attract leaders. It attracts lazy people that want to get in and allow someone to build their team for them. It creates artificial business growth. It may look good in the beginning but if no product is being bought and sold then there is not money being made. You have lots of people on your team but no business volume.
Telling people to “Save their Spot” doesn’t recruit leaders, it attracts lazy people that will end up quitting (probably within their first 30 days).
Leveraging The Comp Plan
Telling someone to save their spot is different than building urgency using the comp plan. If someone is genuinely interested in joining your team but they need to think it over, talk to their spouse or do some research, you may want to say something like,
“Take your time in making a decision but I want to let you know that I’m meeting with Al this afternoon and doing a launch party for Bob tonight, if you get in before anyone else does, you’ll benefit from their business volume.”
The big difference is that this time, you aren’t leading with “Save your spot” to people who have little to no interest in starting a business. The prospect is genuinely interested in joining and you are leveraging the comp plan to build urgency.
Have you ever had someone tell you to “save your spot”? I would love to hear in the comments below.
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