Take Away Power For Real Estate Investing

February 2, 2011 by Kenny Santos  
Filed under Real Estate Investing

As a real estate entrepreneur, you must decide to learn the secret power associated with the takeaway. Maybe, you’ve already used it before. You may have used it and didn’t even know it. Regardless, this method is a powerful trigger that will work wonders when negotiating with either a buyer or seller. This technique will definitely light a fire under your prospect’s rear to get them moving regardless if you’re on the buying or the selling side.

Here’s what happens: you basically take away what ever it is you were offering. Maybe you take away a certain price on a property to hold out for a higher price, maybe you take away the ability to buy the sellers house or maybe you take away the deal all together. For example, let’s suppose that you’re selling a property for $100K. You have an offer from a buyer for $80K. You then counter the offer at $90K. At this point, you’re pretty close to reaching an agreement with the deal, as you are only $10K apart. Well, the buyer offers you $83K as an attempt to get you lower.

At that point, you go back to the buyer and apologize that you made a mistake and that you feel awful about it. You tell them that there is no way that you can sell it for the $90K, that the lowest you are able to go is $93K. Now, in most cases, the buyer will not even talk about getting it below the $90K. They’ll want you to come back to the $90K.

This is an example of the classic takeaway. This method is almost magical and really takes away the pressure from you and puts you back into the driver’s seat of the negotiations.

Just recently I used this very technique on a note buyer that wanted me to jump through all these hoops to sell the notes to him. Here’s what happened: We had a 2nd mortgage that a guy owed me around $23K. The borrower was current on his payments and had an excellent pay history with us. The note buyer had offered me $19K for this note and I accepted. Well, after a couple of weeks of goofing around, I still didn’t have the money or a note purchase agreement. So, it seemed that this guy might be a tire kicker simply wasting my time, so I get on the phone with him using the takeaway. I simply told the note buyer that I had given him more information on this note than I had given any one else with the notes that I had sold to in the past and that I wasn’t going to continue to waste my time to hold his hand. Then, I told him that maybe this deal wasn’t for him and that I had others that wanted to look at the note. I also told him that I didn’t need his money and that it really didn’t matter to me if he bought it or not. I then said, “however, if you are serious about this, then I need the note sale agreement on my desk within 30 minutes and the money wired to my account within 48 hours.” The outcome of this was that he wired the money to me in less than 48 hours of this conversation.

The takeaway method works like gangbusters. But, you may ask why? Well, it’s proven that we all are motivated by scarcity. In other words, if there is a product or service that is freely available, then the desire for that product or service is not that great. However, if there is a limit or some deadline to that product or service, then it will increase your desire to have the product or service. That’s why you see so many deadlines with promotions. And this works the same way with your real estate transactions. See, once you’re in negotiations, people already imagine having the money from the sale of their property or they’ve already imagined having that investment property added to their portfolio as they figure what their monthly cash flow will be. So once, you take what you’re offering, the desire for the item increases. Whether it’s the desire for you to buy the seller’s home or whether you’re selling your latest deal.

The point is this: the takeaway works. So, next time, your Real Estate negotiations come to a stand still or they’re not progressing at the rate you’d like, then try the takeaway. If you don’t see the value in using this one technique, then you need more help than I’ll ever be able to offer.

About the Author

Derek Pierce, a 5 year, full time Real Estate Investor, shows you the exact strategies to his success in his Free Book: “How I Went From Corporate Guinea Pig To Real Estate Success”. Get your copy by going to http://www.thereisecrets.com

Time Is Money For Real Estate Investing

March 24, 2010 by Kenny Santos  
Filed under Real Estate Investing

A popular phrase is that time is money. I’m sure you’ve heard that - right?

Well let me ask you something, if time is money, then how are you investing your time in your real estate investment business? Is it a profitable investment?

Are you doing things that will bring a return on your investment or are you wasting the one equal resource among all of us? With so many opportunities available to us, sometimes it’s easy to get caught up watching what everyone else is doing instead of minding our own business. See, as a real estate entrepreneur you must constantly be on guard to always respect and honor your time.

So, allow me to go over the areas that you should be investing your time. These areas are the most important areas for you to see real growth in your real estate investment business.

First, you should focus on your marketing systems to continuously bring you leads of motivated sellers every single month that will beg you to buy their home. The marketing of your business is the lifeblood to its growth. As you are first starting out, you may have a limited budget; therefore you must focus on low cost, direct response strategies to get people to act immediately. Then, as you complete a few deals, re-invest a percentage of your profits back into your business for marketing.

Next, you must focus on building relationships. Everyone that you meet may know of someone that you could help out. When you think of building relationships, think about the people that see motivated sellers all day long and work to build alliances with these people as they can refer you business every single month. After all, many of these businesses are advertising and it’s impossible for them to assist everyone that comes through the doors. For example, if you develop a relationship with a mortgage company, they could refer you leads of homeowners that are in default that call trying to refinance before they are foreclosed on. You could by their house to stop the foreclosure. See, these types of loans are almost impossible to do and you could be helping the mortgage company by taking care of their customer. And as a result, you’ll get repeat business.

The next area I want to discuss is mastering the art of negotiations with motivated sellers. You must first learn to build rapport with each seller before talking about any numbers relating to the house that you’re looking to purchase. It’s a proven fact that negotiations will go better for you if the party likes you. So, find an in that you can talk about with the seller, then slowly move into talking about the house focusing on a solution for the pain they are going through by owning the property.

Finally, last and certainly not least, your exit strategy becomes one of the major pieces to this puzzle that you must master to creating big paydays. Many times this can be a tougher area to crack because all your focus has been on how to acquire the deal and not on how to sell it. Just look at most real estate forums and you’ll see everyone wants to focus on the latest, greatest way to acquire a deal. Master your exit strategies and create a systemized approach to getting out of deals in record time.

So, if you want to grow your business to where you are doing 1-2 deals or more per month then you need a system that is constantly working for you bringing you deals in every month. These systems help to take the guesswork out of what you should do next. Now, invest your time wisely creating systems in these four areas and watch your real estate investment business grow!

About the Author

Derek Pierce, full time Real Estate Investor, shows
you the exact strategies to his success in his Free Book: “How I
Went From Corporate Guinea Pig To Real Estate Success”. Get
your copy and Real Estate Investing Tips by going to http://www.thereisecrets.com

Time Is Money For Real Estate Investing

March 6, 2010 by Kenny Santos  
Filed under Real Estate Investing

A popular phrase is that time is money. I’m sure you’ve heard that - right?

Well let me ask you something, if time is money, then how are you investing your time in your real estate investment business? Is it a profitable investment?

Are you doing things that will bring a return on your investment or are you wasting the one equal resource among all of us? With so many opportunities available to us, sometimes it’s easy to get caught up watching what everyone else is doing instead of minding our own business. See, as a real estate entrepreneur you must constantly be on guard to always respect and honor your time.

So, allow me to go over the areas that you should be investing your time. These areas are the most important areas for you to see real growth in your real estate investment business.

First, you should focus on your marketing systems to continuously bring you leads of motivated sellers every single month that will beg you to buy their home. The marketing of your business is the lifeblood to its growth. As you are first starting out, you may have a limited budget; therefore you must focus on low cost, direct response strategies to get people to act immediately. Then, as you complete a few deals, re-invest a percentage of your profits back into your business for marketing.

Next, you must focus on building relationships. Everyone that you meet may know of someone that you could help out. When you think of building relationships, think about the people that see motivated sellers all day long and work to build alliances with these people as they can refer you business every single month. After all, many of these businesses are advertising and it’s impossible for them to assist everyone that comes through the doors. For example, if you develop a relationship with a mortgage company, they could refer you leads of homeowners that are in default that call trying to refinance before they are foreclosed on. You could by their house to stop the foreclosure. See, these types of loans are almost impossible to do and you could be helping the mortgage company by taking care of their customer. And as a result, you’ll get repeat business.

The next area I want to discuss is mastering the art of negotiations with motivated sellers. You must first learn to build rapport with each seller before talking about any numbers relating to the house that you’re looking to purchase. It’s a proven fact that negotiations will go better for you if the party likes you. So, find an in that you can talk about with the seller, then slowly move into talking about the house focusing on a solution for the pain they are going through by owning the property.

Finally, last and certainly not least, your exit strategy becomes one of the major pieces to this puzzle that you must master to creating big paydays. Many times this can be a tougher area to crack because all your focus has been on how to acquire the deal and not on how to sell it. Just look at most real estate forums and you’ll see everyone wants to focus on the latest, greatest way to acquire a deal. Master your exit strategies and create a systemized approach to getting out of deals in record time.

So, if you want to grow your business to where you are doing 1-2 deals or more per month then you need a system that is constantly working for you bringing you deals in every month. These systems help to take the guesswork out of what you should do next. Now, invest your time wisely creating systems in these four areas and watch your real estate investment business grow!

About the Author

Derek Pierce, full time Real Estate Investor, shows
you the exact strategies to his success in his Free Book: “How I
Went From Corporate Guinea Pig To Real Estate Success”. Get
your copy and Real Estate Investing Tips by going to http://www.thereisecrets.com

Time Is Money For Real Estate Investing

November 12, 2009 by Kenny Santos  
Filed under Real Estate Investing

A popular phrase is that time is money. I’m sure you’ve heard that - right?

Well let me ask you something, if time is money, then how are you investing your time in your real estate investment business? Is it a profitable investment?

Are you doing things that will bring a return on your investment or are you wasting the one equal resource among all of us? With so many opportunities available to us, sometimes it’s easy to get caught up watching what everyone else is doing instead of minding our own business. See, as a real estate entrepreneur you must constantly be on guard to always respect and honor your time.

So, allow me to go over the areas that you should be investing your time. These areas are the most important areas for you to see real growth in your real estate investment business.

First, you should focus on your marketing systems to continuously bring you leads of motivated sellers every single month that will beg you to buy their home. The marketing of your business is the lifeblood to its growth. As you are first starting out, you may have a limited budget; therefore you must focus on low cost, direct response strategies to get people to act immediately. Then, as you complete a few deals, re-invest a percentage of your profits back into your business for marketing.

Next, you must focus on building relationships. Everyone that you meet may know of someone that you could help out. When you think of building relationships, think about the people that see motivated sellers all day long and work to build alliances with these people as they can refer you business every single month. After all, many of these businesses are advertising and it’s impossible for them to assist everyone that comes through the doors. For example, if you develop a relationship with a mortgage company, they could refer you leads of homeowners that are in default that call trying to refinance before they are foreclosed on. You could by their house to stop the foreclosure. See, these types of loans are almost impossible to do and you could be helping the mortgage company by taking care of their customer. And as a result, you’ll get repeat business.

The next area I want to discuss is mastering the art of negotiations with motivated sellers. You must first learn to build rapport with each seller before talking about any numbers relating to the house that you’re looking to purchase. It’s a proven fact that negotiations will go better for you if the party likes you. So, find an in that you can talk about with the seller, then slowly move into talking about the house focusing on a solution for the pain they are going through by owning the property.

Finally, last and certainly not least, your exit strategy becomes one of the major pieces to this puzzle that you must master to creating big paydays. Many times this can be a tougher area to crack because all your focus has been on how to acquire the deal and not on how to sell it. Just look at most real estate forums and you’ll see everyone wants to focus on the latest, greatest way to acquire a deal. Master your exit strategies and create a systemized approach to getting out of deals in record time.

So, if you want to grow your business to where you are doing 1-2 deals or more per month then you need a system that is constantly working for you bringing you deals in every month. These systems help to take the guesswork out of what you should do next. Now, invest your time wisely creating systems in these four areas and watch your real estate investment business grow!

About the Author

Derek Pierce, full time Real Estate Investor, shows
you the exact strategies to his success in his Free Book: “How I
Went From Corporate Guinea Pig To Real Estate Success”. Get
your copy and Real Estate Investing Tips by going to http://www.thereisecrets.com

Time Is Money For Real Estate Investing

November 9, 2009 by Kenny Santos  
Filed under Real Estate Investing

A popular phrase is that time is money. I’m sure you’ve heard that - right?

Well let me ask you something, if time is money, then how are you investing your time in your real estate investment business? Is it a profitable investment?

Are you doing things that will bring a return on your investment or are you wasting the one equal resource among all of us? With so many opportunities available to us, sometimes it’s easy to get caught up watching what everyone else is doing instead of minding our own business. See, as a real estate entrepreneur you must constantly be on guard to always respect and honor your time.

So, allow me to go over the areas that you should be investing your time. These areas are the most important areas for you to see real growth in your real estate investment business.

First, you should focus on your marketing systems to continuously bring you leads of motivated sellers every single month that will beg you to buy their home. The marketing of your business is the lifeblood to its growth. As you are first starting out, you may have a limited budget; therefore you must focus on low cost, direct response strategies to get people to act immediately. Then, as you complete a few deals, re-invest a percentage of your profits back into your business for marketing.

Next, you must focus on building relationships. Everyone that you meet may know of someone that you could help out. When you think of building relationships, think about the people that see motivated sellers all day long and work to build alliances with these people as they can refer you business every single month. After all, many of these businesses are advertising and it’s impossible for them to assist everyone that comes through the doors. For example, if you develop a relationship with a mortgage company, they could refer you leads of homeowners that are in default that call trying to refinance before they are foreclosed on. You could by their house to stop the foreclosure. See, these types of loans are almost impossible to do and you could be helping the mortgage company by taking care of their customer. And as a result, you’ll get repeat business.

The next area I want to discuss is mastering the art of negotiations with motivated sellers. You must first learn to build rapport with each seller before talking about any numbers relating to the house that you’re looking to purchase. It’s a proven fact that negotiations will go better for you if the party likes you. So, find an in that you can talk about with the seller, then slowly move into talking about the house focusing on a solution for the pain they are going through by owning the property.

Finally, last and certainly not least, your exit strategy becomes one of the major pieces to this puzzle that you must master to creating big paydays. Many times this can be a tougher area to crack because all your focus has been on how to acquire the deal and not on how to sell it. Just look at most real estate forums and you’ll see everyone wants to focus on the latest, greatest way to acquire a deal. Master your exit strategies and create a systemized approach to getting out of deals in record time.

So, if you want to grow your business to where you are doing 1-2 deals or more per month then you need a system that is constantly working for you bringing you deals in every month. These systems help to take the guesswork out of what you should do next. Now, invest your time wisely creating systems in these four areas and watch your real estate investment business grow!

About the Author

Derek Pierce, full time Real Estate Investor, shows
you the exact strategies to his success in his Free Book: “How I
Went From Corporate Guinea Pig To Real Estate Success”. Get
your copy and Real Estate Investing Tips by going to http://www.thereisecrets.com