About The Author

Lou Castillo

FREE! Real Estate Investing Secrets To Earning $100,000 Your 1st Year! — 11 Overlooked Real Estate Statregies That Will Turn Your Investing Business upside Down And On The Fast Track TO Success…Guranteed! Plus A Bonus Track With A Secret So Successful It Can Double Your Investing Income Overnight!

http://www.InvestorSuccessTactics.com

josh@joeandlou.com

Real Estate Investing - Control Your Future by Controlling Expenses

I was speaking with a highly respected and successful fellow investor a few days ago and he said something which really grabbed my attention. He said, "The single most important reason for my success is my ability to rigidly control my expenses." I found that hard to believe, so I pressed him on it.

"John," I said, "You’ve done a lot of things right. How can you single out expense control as the most important contributor to your success?"

"Simple," he replied, "Controlling my expenses has allowed me to control my cash, and EVERYTHING else flows from cash."

Our conversation consisted of just a few sentences, but I’ve been thinking about them ever since. You would be very wise to think about them too. In fact, follow along with me while I dissect what John said.

Let’s begin with his summary, "Everything else flows from cash." Two questions arise- first, what exactly did he mean? Second, is it true?

Cash Is King

Here’s what I think he meant. When an investor has ready cash available, he is free to move when opportunity presents itself. He doesn’t need to pause and consider whether or not he is in a position to take a deal down- he already knows. Therefore, he can move lightning fast. Cash equals speed.

Also, when an investor doesn’t have to get all creative with financing techniques, he can concentrate on other, more crucial aspects of the deal. Cash equals focus.

Finally, when he is able to focus his energy and attention on the most crucial elements of the deal, AND he can move with lightning speed, his confidence soars. He KNOWS he can complete the deal, and he won’t let anything stand in his way. So, cash equals power.

If cash equals speed, focus, and power, why then do so many people talk about "no money down" deals? Because they can be done, that’s why, and for someone just starting out, with little or no cash, it’s important to know that. But just because something CAN be done doesn’t make it the best way to do things. No money down is definitely not the best way- not all the time.

What about the second question? Is it true? Does everything flow from cash? Does it really equal speed, focus, and power in real estate investing?

You bet it does! Every experienced investor I know would agree that having large amounts of ready cash makes his or her investing life much easier. It also opens many doors, allowing quicker growth and bigger profits.

I didn’t realize how important cash was until I had some. I remember the feeling I had when my Realtor called me out of the blue one day and said, "Tom, a deal just fell through on a fantastic foreclosure property. The bank wants another buyer by the end of today. How fast can you move?"

I had already looked at this particular property and I recognized a great deal when I saw one. More important, I had enough cash in my account to take the deal down, and I could prove it to the bank. I told my Realtor, "Buy it."

My ability to move lightning fast, and with complete confidence, ultimately put another $28,000 in my pocket!

No cash, no deal. Remember, cash equals speed, focus, and power. Or, put another way, CASH IS KING!

It’s Your Money- Keep It!

We’ve established that everything flows from cash, so John’s summary statement is true. But what about his premise, "Controlling expenses allows us to control cash?" Is that true as well?

This is more difficult to pin down, but let me just share a little of my own experience with you. When I was a beginning investor I had little or no cash, so I did a couple of "no money down" deals and built up a small reserve. Unfortunately, spending discipline has never been my strong suit, so a lot of that cash went right out again. Every expense was justifiable, at least in my own mind. After all, I was building a business wasn’t I? The things I was buying were certainly necessary, weren’t they?

In hindsight, most of them were not. I now realize that if I had eliminated or reduced most of the expenses I thought were essential, my cash reserves, and therefore my portfolio, would have grown much faster. That’s what John learned early on, and what I have finally learned as well.

If you learn it now you will thank yourself a thousand times down the road. Be ruthless when spending your hard won profits. Keep excellent records, and verify each and every expense. Check all of your bills and receipts. Most important, sleep on every decision to spend money, or talk to a trusted adviser . Any technique that slows you down just enough to THINK IT THROUGH will pay you back over and over. The one exception is when you need to move fast on a property, and you have already done your due diligence, or can do it after the offer is accepted.

Most investors put a great amount of effort into finding deals and getting to the closing table. Unfortunately, most don’t put the same effort into safeguarding the profits they take out of those deals. They allow bad spending and expense habits to cripple their growth. This includes overpaying contractors and other service providers, buying unnecessary supplies and equipment, and not carefully checking receipts and invoices. Defeating these bad habits now is like putting money in your investing account. After all, it’s your money- KEEP IT!

So John was right. Controlling expenses allows an investor to control cash, and everything else flows from cash. It looks like it really was the number one reason for his success. Will it be yours?

Now, go make more offers!

Directions for Success in Real Estate Investing

The one thing I want you to think about as we are starting the New Year is the single most important factor in all of business. Take and throw everything you know out the window because without this one possession, you’ll end up more lost than driving down an old country, dirt road in Alabama.

It’s called direction…

Direction for you and your business…

Since it’s the beginning of a new year, you should initiate the year off on the right foot. Take the next few days to work on your real estate business instead of in it. What do I mean here? Shut off all the phones and conduct some serious soul searching to figure out what it is you’re really looking for from your real estate business. See, it’s time for you to stop tiptoeing along and get to work. This can be your year to stop being a “lookie-lou” and become a real investor. More on that in a sec but let me ask you -

“What direction are you heading in right now?” Are you where you want to be in life?

And no I’m not trying to sound like the latest Geico commercial with Tony Little yelling, “Yeah Baby, you can do it.”

I’m being totally serious here. See, a few years ago, when I worked at the J-O-B, I had a Franklin Covey planner that I tracked all of my goals, my appointments, heck my entire life in that one little book. Anyway, after moving a little over three years ago, my wife found this little book tucked away in a pile of stuff. She opened this book and proceeded to read what I had written for my goals and the direction for our businesses and our lives. She was shocked to see that nearly all of the items I had listed had come to pass. And the ones that hadn’t were not our really our goals anymore, as we were striving for bigger things.

So, the moral to the story is this: if you don’t know the direction you’re heading in, then how in the heck do you intend to ever get there? Do you think one day, you’ll suddenly wake up and say, “Oh, this is exactly what I want”?

I think not.

You’ve got to have a plan: A plan of Massive Action to get your butt moving in the right direction.

Now, some of you may ask, what do I do if my plan fails?

This type of thinking simply comes from the fear of failing. This stops most investors dead in their tracks from ever buying their first property. They read articles, books, and even buy courses, yet they remain inactive in buying any real estate, never realizing their dreams of escaping the rat race. They talk a big game about what they’re going to do, but they always seem to be just talking and not doing.

My response to the above question is that we can play “the what if” game all day long and still be at the same point you’re at now except a little more frustrated. But let me ask you this: What if your plan works? What if you knew beyond a shadow of a doubt that you wouldn’t fail? Would you then still procrastinate? Would you put off running that ad to buy houses? Would you still drive by that house in preforeclosure, yet convince yourself they’re not at home so that you won’t knock on the door?

It’s time you get serious about your financial future because the one thing that keeps passing us by regardless if we take action or not is our time.

So, I ‘m going to show you how to get off your butt and take action. It’s something I’ve used for years and believe that you’ll benefit as well. Here it goes.

First, I want you to identify where you want to be. This is the most important piece to the puzzle. Get some direction about your business and your life. Identify what’s makes you tick… Write this down. This could be something like you want to buy six houses per year with a net of $10K or whatever your situation is.

Next, what actions do you need to take to get to this point? Write down, what you’ll have to become as a person to fulfill your goal. Now, this person that you have to become, what do they do? What actions would they take?

Now, I want you to ask yourself, “What is it you can do over the next ninety days to get closer to your goal?”

Then, write down the actions and tasks that you’ll commit to completing in the next ninety days to realize your goal. When I say commit, I mean you have to be committed more than the average “Hollywood marriage” and stick with your plan adjusting it as you go along the way.

Along the way, as you complete some of the tasks, you want to reward yourself. Maybe, you’ve finally sold that house that seemed like it would never sell or maybe you’ve talked with 20 sellers or whatever your tasks was, then reward yourself accordingly. Now, I’m not saying break the bank, just take a percentage of your profits from your next deal as a reward for your work. Maybe it’s a weekend getaway or it could be as simple as having a nice dinner with your family.

Now, you must remember to focus like a “laser guided missile”. It’s easy to get caught up with everything going on around you, however it’s crucial you remain focused with your eyes clearly set on your goals. I admit that I struggle with this every day. With the internet and running several businesses, it’s easy to get involved with all the day-to-day crap or surfing the net for hours on end. Ask yourself daily; what is the most productive, profitable use of my time? Finally, at the end of the ninety days, it’s time to look at what you’ve accomplished and repeat adjusting your plan from what you’ve already completed. I want you to do this process starting with the end in mind of where you want, and then backing your way to do the things necessary to achieve the end result.

If you fail to take time to do these simple yet powerful steps, then I grant that you don’t have what it takes to be a successful real estate investor. You must remain as the visionary for where you want to lead your business and the steps to getting there. If you fail to have this vision, then you’ll always be working for someone that does. However, if you follow theses simple steps, then you’ll be amazed at the amount of ground you can cover over the next ninety days. Commit to making this your best year ever. Screw the resolutions and focus on getting things done!

About the Author

Derek Pierce, full time Real Estate Investor, shows you the exact strategies to his success in his Free Book: “How I Went From Corporate Guinea Pig To Real Estate Success”. Get your copy and Real Estate Investing Tips by going to http://www.thereisecrets.com

Real Estate Investing - Control Your Future by Controlling Expenses

I was speaking with a highly respected and successful fellow investor a few days ago and he said something which really grabbed my attention. He said, "The single most important reason for my success is my ability to rigidly control my expenses." I found that hard to believe, so I pressed him on it.

"John," I said, "You’ve done a lot of things right. How can you single out expense control as the most important contributor to your success?"

"Simple," he replied, "Controlling my expenses has allowed me to control my cash, and EVERYTHING else flows from cash."

Our conversation consisted of just a few sentences, but I’ve been thinking about them ever since. You would be very wise to think about them too. In fact, follow along with me while I dissect what John said.

Let’s begin with his summary, "Everything else flows from cash." Two questions arise- first, what exactly did he mean? Second, is it true?

Cash Is King

Here’s what I think he meant. When an investor has ready cash available, he is free to move when opportunity presents itself. He doesn’t need to pause and consider whether or not he is in a position to take a deal down- he already knows. Therefore, he can move lightning fast. Cash equals speed.

Also, when an investor doesn’t have to get all creative with financing techniques, he can concentrate on other, more crucial aspects of the deal. Cash equals focus.

Finally, when he is able to focus his energy and attention on the most crucial elements of the deal, AND he can move with lightning speed, his confidence soars. He KNOWS he can complete the deal, and he won’t let anything stand in his way. So, cash equals power.

If cash equals speed, focus, and power, why then do so many people talk about "no money down" deals? Because they can be done, that’s why, and for someone just starting out, with little or no cash, it’s important to know that. But just because something CAN be done doesn’t make it the best way to do things. No money down is definitely not the best way- not all the time.

What about the second question? Is it true? Does everything flow from cash? Does it really equal speed, focus, and power in real estate investing?

You bet it does! Every experienced investor I know would agree that having large amounts of ready cash makes his or her investing life much easier. It also opens many doors, allowing quicker growth and bigger profits.

I didn’t realize how important cash was until I had some. I remember the feeling I had when my Realtor called me out of the blue one day and said, "Tom, a deal just fell through on a fantastic foreclosure property. The bank wants another buyer by the end of today. How fast can you move?"

I had already looked at this particular property and I recognized a great deal when I saw one. More important, I had enough cash in my account to take the deal down, and I could prove it to the bank. I told my Realtor, "Buy it."

My ability to move lightning fast, and with complete confidence, ultimately put another $28,000 in my pocket!

No cash, no deal. Remember, cash equals speed, focus, and power. Or, put another way, CASH IS KING!

It’s Your Money- Keep It!

We’ve established that everything flows from cash, so John’s summary statement is true. But what about his premise, "Controlling expenses allows us to control cash?" Is that true as well?

This is more difficult to pin down, but let me just share a little of my own experience with you. When I was a beginning investor I had little or no cash, so I did a couple of "no money down" deals and built up a small reserve. Unfortunately, spending discipline has never been my strong suit, so a lot of that cash went right out again. Every expense was justifiable, at least in my own mind. After all, I was building a business wasn’t I? The things I was buying were certainly necessary, weren’t they?

In hindsight, most of them were not. I now realize that if I had eliminated or reduced most of the expenses I thought were essential, my cash reserves, and therefore my portfolio, would have grown much faster. That’s what John learned early on, and what I have finally learned as well.

If you learn it now you will thank yourself a thousand times down the road. Be ruthless when spending your hard won profits. Keep excellent records, and verify each and every expense. Check all of your bills and receipts. Most important, sleep on every decision to spend money, or talk to a trusted adviser . Any technique that slows you down just enough to THINK IT THROUGH will pay you back over and over. The one exception is when you need to move fast on a property, and you have already done your due diligence, or can do it after the offer is accepted.

Most investors put a great amount of effort into finding deals and getting to the closing table. Unfortunately, most don’t put the same effort into safeguarding the profits they take out of those deals. They allow bad spending and expense habits to cripple their growth. This includes overpaying contractors and other service providers, buying unnecessary supplies and equipment, and not carefully checking receipts and invoices. Defeating these bad habits now is like putting money in your investing account. After all, it’s your money- KEEP IT!

So John was right. Controlling expenses allows an investor to control cash, and everything else flows from cash. It looks like it really was the number one reason for his success. Will it be yours?

Now, go make more offers!

How Does Real Estate Investing Work - Make The Calls

Another in a continuing series that answers the question - ?How Does Real Estate Investing Work?? - for beginning real estate investors, and experienced investors who want to hone their skills. Today, I?ll give you an overview on making targeted calls to sellers and other investors.

When you?re ready to stop asking the question, ?How Does Real Estate Investing Work??, and dig in and get busy, one of the most productive things you can do is pick up the phone and make calls. You?ll learn more in a few days just talking to sellers, buyers, and other investors than you would in a whole semester at college.

Unfortunately, the thought of picking up the phone and making calls gets some people all sweaty and nervous. Face it, if you?re one of those people you have a choice? you can sit in a chair and continue asking anyone who will listen, ?How Does Real Estate Investing Work??, or you can face your fears and overcome them. Only one thing has been proven to work consistently for overcoming these kinds of fears.

Action.

If you?ve decided to stop asking, ?How Does Real Estate Investing Work?? and make some calls, you probably have two questions that need answering. First, who should you call? Second, what should you say when they answer? I can give you some tips.

Who to call

The answer to ?How Does Real Estate Investing Work?? can be summed up in this statement: ?People make it work.? If you?re willing to engage, network, and get involved with people, you can be ultra-successful. If not, you may as well become a financial analyst in a cubicle someplace. Real estate investing probably won?t work for you.

The answer to who to call is in the classified section of your paper every week, perhaps every day. Here?s a partial list of people you should be calling and talking to: For Sale By Owner (FSBO), We Buy Houses (other investors), Property Wanted (buyers), Realtors, (especially those focused on investment property and foreclosures), Estate Sales (auctions, etc.). You want to answer the question, ?How Does Real Estate Investing Work?? These folks can help you find out.

But you need to talk to them. Go ahead, they won?t mind? that?s why they put the ad in the paper in the first place.

What to say

This is the one that freezes some people up. If you?re one of them, you may be wondering, ?What will I say??

Really, this one is super easy, because you learned what to say when you were about 2 years old. You may not remember, but I?ll bet your parents do! ?Daddy, what?s this? Mommy, why? Daddy, why does that lady have a moustache? Mommy, why is that man so fat??

Ring any bells? It?s questions that helped you learn about the world when you were two, and not much has changed. Questions will help you learn, ?How Does Real Estate Investing Work??

So, once you get folks on the phone, ask them questions. Then, be quiet and let them answer you. They will answer you, I promise. Most folks love to tell their story. All you need to do is get them started and stand back. Each person you call will give you a little piece of the answer to, ?How Does Real Estate Investing Work??

More on what questions to ask in my next article. For now, here?s more information on Beginning Real Estate Investing

Now, go make more offers!

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